Best Lead Generation landing Pages

Best Lead Generation landing Pages

In order to generate leads whether inbound or outbound, you need to start by asking who are you targeting and starting thinking from their mindset. You should be asking questions like what is my ideal client look like, who should I be talking to. Where do my ideal clients buy from and who do they buy. What are their problems and pains that they are trying to solve. What concerns of frustrations are they dealing with. Basically, you are trying to build a profile of your ideal prospect so everything you do from a lead generation standpoint keeps this ideal profile or persona in mind. I’d highly recommend each of you start thinking about these questions and start defining your target since it becomes the foundation for your lead generation efforts and also up upcoming steps in the sales process.

What is a lead generation landing page?

Definition: unlike a click-through landing page which serves as a “warm-up” stage before an action such as selling a product or service, the so-called “lead generation” landing page is used to collect personal information and establish contact points to create as many “leads” or “prospects” for your business as you can

In this article on Best Lead Generation landing Pages, we talked about the two main Types of landing pages and their differences.

  • The click-through landing page
  • The lead generation landing page

In practice, it is there to maximize the interactions between your visitors and your page in order to establish contact.

For this, your landing page’s main objective will be to collect personal information such as:

  • The first and last name
  • The email address
  • The telephone number

For many activities such as consulting, software as a service (SaaS) or real estate solutions: leads are crucial to their business. No leads, no sales: do you see where we are going?

And yet, many websites do not pay enough attention to their ability to continually attract new leads.

But don’t panic; this article will help you better understand:

  • Why you should create a landing page to generate leads
  • What you need to improve to stand out from the competition
  • How to attract prospects continuously without using AdWords

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TrueLander - Lead Generation Landing Pages

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Converting Landing Page

The landing page’s main goal is to convert visitors into customers,, consequently the layout is exceptionally structured and has numerous highlights planned uncommonly for the greeting page. The format is exceedingly and effectively adjustable, so it will be ideal for your item, administration or organization.

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10 tips to put in place right now to generate leads on your landing page

1. Pay attention to your design

To create an impactful design:

  • Harmonize your theme’s colors
  • Clearly differentiate the “titles” of your paragraphs
  • Play on shapes and symmetry
  • Remember to let your text breathe to make it easy to read

2. Work on your calls to action

Many actions are possible; here are some of the most common ones:

  • Subscribe to a newsletter (email)
  • A registration form (personal details)
  • Free trial (personal and bank details)
  • Buying a service/product
  • Reserving a service
  • Asking for a callback/contact

3. Look after your forms

The instructions for creating a form that converts are pretty similar to a good call to action:

Make the form stand out from the rest of the page
Use attractive colors
Give a clear and interesting value proposition

4. Add testimonials from (real) customers

Customer testimonials work as social proof: the more you post, the more you reassure visitors to your page. The human brain looks for recognizable shapes, familiar names, and similarities: make it happy!

5. Highlight your offer’s benefits

Many sites create landing pages explaining “what they do” but forget to talk about “what will change for their customers”.

When visitors browse on your landing page, they want to see what they will get: what are your offer’s benefits?

6. Create limited offers

Time is money. To increase your conversions easily, there is a trick of creating offers limited in time or quantity.

The purpose of a limited offer is to create a deadline (fictitious or real) to take advantage of a tempting offer: you get your visitors to make decisions more quickly while they discover your services.

7. Pay attention to your conversion funnel

Here are some examples of simple conversion tunnels:

A Google AdWords campaign targeted on a keyword that points to a landing page optimized for the same keyword.
A free e-book exchanged for an e-mail address that contains links pointing to one or more landing pages created specifically for your e-book’s theme.
A Facebook advertisement that targets a specific segment that directs to a landing page optimized for this segment of customers.

8. Create relevant resources tailored to your target

There are many “good” landing pages. But those that stand out the most are those that provide their visitors with quality content adapted for their audience.

The goal: to create easy-to-understand and interesting resources that will provide relevant information to your visitors to present your services and reinforce your authority in this area.

The creative possibilities are endless and varied depending on your activity. However, there are several recurring “supports”:

  • Videos
  • Infographics
  • Guides
  • E-books
  • Articles

9. Be bold: create a page for each customer type

If there is one mistake that should not be made when trying to generate leads, it is believing that all segments of visitors to your site are the same and that they should be treated the same. Personalizing the user experience is now key to standing out.

The first step in creating separate landing pages based on your customer segments is to understand which segments of visitors are browsing your site.

For this, go to Google Analytics in the “Audience> Demographics” tab. You will obtain detailed information on the number of sessions categorized by age, sex, geographical origin, etc.

Once you have studied this aspect, all you have to do is create pages adapted to the different segments. For example, you know that part of your customer base is made up of seniors interested in buying second homes in Spain: create a landing page for them!

10. Do A/B testing to improve your conversion rate

A/B testing allows you to quantify your page’s performance by comparing two versions of the same page:

Page “A” called the “control”
Page “B” called the “variant” whose performance you want to measure.

Specifically, you have a landing page A. You want to change the form to increase the number of leads. You use an A/B testing tool to create a variant of your landing page that will contain the new form. Some of the traffic is directed to page A and another to page B. After a few days or weeks, you get the results: page B with the new form has brought you 20% more leads.

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